Yesterday we arrived in Crested Butte around 5P and were greeted cheerily by the staff of Lobar, where we played. The owner Ben quickly came down and made us feel totally at home. He regaled us with stories and bought us appetizers and beers as we sampled the #1 sushi in North American ski towns. It really is incredibly tasty sushi, and a rare treat for a band on the road.
Ben told us that in the small town (population 2500) of Crested Butte, word of mouth advertising is king. So we hit the streets. We went to every bar in Crested Butte, plus a couple of dinner spots, and talked up our show. We handed out fliers, and gave some people special free passes. We made friends. Tessa, Josh, and Jordan from Kochevar’s (where Ryan and I owned two groups of people at foosball), Joel at Talk of the Town. David, a friend we met on Couchsurfing, guided us and became our official CB promoter. It worked. By the time we hit up the last couple of establishments, most of the people had already heard about the funk band from Austin playing at Lobar.
Right at 10 Hooch and I headed back towards Lobar and saw a large group of people waiting to get in. It was awesome. Our hours of face-to-face promotion paid off with a crowd. Ben had helped too – All day he bribed people with drinks to text their friends and come down to our show.
We kicked it off right and everyone started dancing. They didn’t stop until the end. The night was a solid success. We’ll definitely be back to Crested Butte, and the Lobar, cause we love ‘em.